Creative Lead CaST Studio
Tag Worldwide
Jan 2025 - Mar 2026
Studio Creative Lead driving all creative development, overseeing 96 briefs and delivering over 1,035 assets across 16 studio shoots in 2025. Led and mentored a small design team while partnering closely with production to bring high-impact, social-first campaigns to life. Lead art direction across all studio photography, design, and video content, ensuring clear storytelling and efficient productions from concept through delivery.

Freelance Creative Director
New York · Freelance
Jan 2024 - Jan 2025

Creative Director
Deutsch
Jan 2011 - Jan 2024
Spearheaded integrated and digital campaigns and platforms for a diverse portfolio of blue-chip brands including PNC Bank, Microsoft, and Busch Beer. Led and inspired high-performing creative teams, overseeing every facet of campaign development. Collaborated with strategy, production, and design groups to deliver breakthrough concepts and seamless executions that stretched across film, print, digital and social channels.

Creative Director
Digitas
Jan 2010 - Jan 2011
Responsible for launching multiple AmEx credit cards into the marketplace mainly across digital and social channels. As a key member of the creative leadership team, led the ideation and execution of captivating digital activations that elevated and redefined the brand’s online presence.

Associate Creative Director
Tribal DDB
Mar 2007 - Aug 2010
Embraced the challenge of building unique digital experiences for brands including Neutrogena, Aveeno, SyFy, Ketel One, and Jose Cuervo. Led design efforts that drove innovative, forward-thinking campaigns, highlighted by award-winning, breakthrough work for Philips Bodygroom.

Senior Art Director
Ogilvy & Mather
Feb 2003 - Dec 2006
Led the design of integrated print and digital campaigns for IBM and Cisco Systems, managing every detail of execution from concept through completion. Drove breakthrough digital experiences that helped build brands’ online presence.