We made financial education fun for kids.

To get elementary and middle school kids excited about learning basic economic principles, we created an interactive train ride through “The Twelve Days of Christmas,” collecting each of the gifts to determine their prices and calculate the total cost of Christmas. We used a mixture of old school and new school production techniques. Handcrafted props and sets were brought to life in stop motion, then the experience was stitched together digitally in an interactive, game-like interface.

Behind the scenes.

Behind the scenes.

Behind the scenes. Behind the scenes.

+ Agency - Deutsch

+ Client - PNC Bank
+ Executive Creative Director – Jeremy Bernstein
+ Creative Director – Cindy Kridle

+ Creative Director – Jeff Kopay

+ Art Director - RG Lacondola
+ Production Company - Hornet
+ Director - Peter Sluszka

+ Cannes Shortlist
+ One Show Finalist
+ Webby Nominee
+ Creativity
+ Fast Company

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