We made opening a can of beer memorable.
The Buschhhhh can crack. One of the most beloved parts of Busch heritage. We took that simple insight and launched it in a big way — with a Super Bowl spot. The Super Bowl spot turned heads, social media lit up, and Busch fanned the flame.
The Super Bowl was just the start. To extend BUSCHHHHHH beyond the Big Game, we created an integrated effort led by a series of commercials featuring what Busch and our loyal drinkers are known for. Hint: It’s beer as crisp and cold as a mountain stream.
We created a GIPHY channel to support the work, offering memeable GIFs from the campaign, making it part of the social media conversation and giving the Busch team an opportunity to interact with their fans online in real time.
+ Agency - Deutsch
+ Client - Busch Beer
+ Chief Creative Officer – Dan Kelleher
+ Executive Creative Director – Jeff Vinick
+ Creative Director – Matthew Moyer
+ Creative Director – Jeff Kopay
+ Production Company - Dummy
+ Director – Harold Einstein