We built a fictional factory to fix a real, broken healthcare system.
Everyone agrees — the healthcare system is broken. But patients had begun to accept minimal face time with their doctor and poor-quality care. Village Medical needed to demonstrate that it offers a more personal version of primary care. Introducing The New Way to Well. It’s smarter. It’s better. It’s more coordinated. It’s the way primary care is supposed to be.
Along with the broadcast campaign, we redesigned Village Medical’s brand identity. After an extensive design exploration, we landed on the concept of the circle motif — putting a lens on human connections and our integrated network connections, all coming together.
+ Agency - Deutsch
+ Client - Village Medical
+ Chief Creative Officer – Samira Ansari
+ Creative Director – Liz Gumbinner
+ Creative Director – Jeff Kopay
+ Head of Design: Melatan Riden
+ Design - Alexandre Correa
+ Design - Joyce Shi
+ Design - Limber Zhang
+ Visual Effects - Artjail
+ Production Company - Anonymous
+ Director – Patrick Daughters