We made Meat Sweats.

I think it’s safe to say that during the pandemic things got weird — including us. But in a good way. We designed and produced Meat Sweats — COVID-friendly pandemic wear for the discerning carnivore. With restaurant sales dipping, we needed a way to get people to order more Outback online. So, with every order, customers were entered for a chance to win a set of these sweet sweats. Once the word got out, Outback delivered the steaks, and we delivered the results.

+ Agency - Deutsch

+ Client - Outback Steakhouse

+ Executive Creative Director – Pete Johnson

+ Creative Director – Jameson Rossi
+ Creative Director – Jeff Kopay

+ Art Director - Rebecca Friedman
+ Designer - Laura Chang

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