We made Meat Sweats.
I think it’s safe to say that during the pandemic things got weird — including us. But in a good way. We designed and produced Meat Sweats — COVID-friendly pandemic wear for the discerning carnivore. With restaurant sales dipping, we needed a way to get people to order more Outback online. So, with every order, customers were entered for a chance to win a set of these sweet sweats. Once the word got out, Outback delivered the steaks, and we delivered the results.
+ Agency - Deutsch
+ Client - Outback Steakhouse
+ Executive Creative Director – Pete Johnson
+ Creative Director – Jameson Rossi
+ Creative Director – Jeff Kopay
+ Art Director - Rebecca Friedman
+ Designer - Laura Chang