We got people to stop making excuses and start using Differin.
Struggling with adult acne can make everyday life harder — you avoid going out, feel less confident, or worry about being judged for your latest breakout. And that’s when the excuses start. Do Things Differin tapped into that insight and convinced our target to stop making excuses and start using Differin.
Since acne isn’t an overnight fix, we also invited people to commit to clearer skin by taking the Differin 90-Day Challenge. We created and built Clear90, an app designed to guide users through their acne journey, track their progress, and help them achieve clear skin in 90 days.
+ Agency - Deutsch
+ Client - Differin
+ Group Creative Director – George Decker
+ Creative Director – Mindy Hoblack
+ Creative Director – Jeff Kopay
+ Production Company - Partizian
+ Director – Ally Pankiw