We showed Americans how to Aussie properly.
After an extensive design audit, we found too many similarities to Outback Steakhouse’s competitors, leading us to a new territory for the brand — specifically, a more Australian-centric aesthetic.
+ Agency - Deutsch
+ Client - Outback Steakhouse
+ Executive Creative Director – Pete Johnson
+ Head of Design - Roger Bova
+ Design Director - Joanna Durkalec
+ Creative Director – Jeff Kopay