WE MADE OPENING A CAN OF BEER MEMORABLE

The Buschhhhh can crack. One of the most beloved parts of the old Busch ads. We took that simple insight and launched it in a big way — with a Super Bowl spot. After the Super Bowl spot aired, social media lit up & Busch fanned the flame.

But the Super Bowl was just the start. To extend Buschhhhh beyond the big game, we created an integrated effort led by a series of commercials featuring what Busch and our drinkers are known for.