WE BUILT A FICTIONAL FACTORY TO FIX A REAL, BROKEN HEALTHCARE SYSTEM

Everyone agrees — the healthcare system is broken. But patients had begun to just accept minimal face-time with their doctor and poor quality care. Village Medical needed to show that they offer a more personal version of primary care.

Along with the broadcast campaign, we redesigned Village Medical’s brand identity. After an extensive design exploration, we landed on the concept of the circle motif. The circle motif puts a lens on human connections, and our integrated network connections, all coming together.

The results: