WE WOKE UP A BEAR - AFTER 50 YEARS

Simply put, we “woke up” our brand mascot from his fifty year slumber, gave him a TikTok account, then let him adorably flounder as he tried to get up to speed on everything he missed during his five-decade hibernation. He chopped it up with all kinds of influencers, dipped his toe into crypto, and mastered the delicate art of “the meme.”